10.24411/1728-323X-2018-16133

Economic, social, political and recreational geography

PRIORITY OF THE DEVELOPMENT STRATEGY OF THE UNESCO HERITAGE SITES IN THE REPUBLIC OF TATARSTAN FOR TOURISM DEVELOPMENT

1. A. Shabalina, Ph. D. in Geography, Associate Professor, Department of Service and Tourism, This email address is being protected from spambots. You need JavaScript enabled to view it.,
2. Kazan Federal University,
3. T. E. Kurmaev, Ph. D. in Pedagogics, Lecturer, Department of Services and Tourism, Volga State Academy of Physical Culture, Sports and Tourism, Kazan, Russia

This article considers the issues of the official and socio-economic use of Tatarstan’s cultural heritage sites from the UNESCO list within the scope of tourist industry. The dynamics of the visits by tourists to the heritage sites from the UNESCO list — the Kazan Kremlin, Great Bolgar and the island-town of Sviyazhsk — is described. With the increasing flow of visitors, it is necessary to strive to preserve the sites in a decent, attractive condition on the basis of a rational functioning mechanism. One of the options is a mechanism of the search for compromise solutions between the growing amount of visitors and the services responsible for the safety of the UNESCO sites. The issues of improving the procedures of excursion programs and reorganizing the activities of the museums, in particular interactive expositions, are considered. The ways of solving the problems and the development of tourism on the basis of the existing infrastructure, by involving historic buildings in the hotel industry and catering are highlighted. In most of the proposed ways, the need to support the government regulation is expressed.

tourism, heritage, historical small towns, urban environment, management.

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